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marketing

you say you want a revolution, well, you know, these books can change the world

February 9, 2011
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a couple of weeks ago, while we were at the sundance film festival*, we noticed something crazy — celeb-types reading YA books! and not just the books for the movies they starred in for library READ posters**! it turns out the publicity firm media muscle has launched a good books/good cause campaign, putting their books [...]

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in your (very graphic) dreams

December 1, 2010
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Writing my post yesterday gave me some sense of just how many YA books are getting turned into graphic novels these days.  Whether that is a good or bad thing is certainly up for debate (and seems pretty subjective on a case by case basis.)  Regardless, it got me thinking about YA novels I would like [...]

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BEA DAY 1: it’s just like a high school cafeteria

June 2, 2010
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GATHER ROUND, KIDS! auntie sarah’s here to tell you about the field trip she and yr auntie jenny took to NYC for the gigantic clustercuss of nerdery known as the book expo of america. now can one of you sweethearts mix me up a nice adult beverage before i begin? yr auntie’s throat tends to [...]

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excuse me, but where’s the open bar?

May 19, 2010
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exactly one week from today, yr beloved FYAers posh d. and jenny will descend upon the clustercuss known as the book expo of america (BEA). AND WE ARE TOTALLY SPAZZING WITH EXCITEMENT! like 20 pixie stix level OMG! BEA is like the book version of SXSW, except with less hipsters (which hopefully means less b.o. [...]

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book trailers: friend or foe?

November 17, 2009
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after watching the book trailer for “forest of hands and teeth” on erin’s recent post, i started to wonder: what is the DEAL with book trailers? and, more importantly, why are they so BAD?

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“bella is to ______ as katniss is to badass”

October 10, 2009
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This morning, I sent Sarah an email with a picture and the following text: “this threatens to make me vom in the middle of the grocery store.” The picture in question?

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cos the world really needs more twilight bedspreads

July 21, 2009
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according to the WSJ (via vulture), borders is seeking to increase sales by focusing on the young adult sections of their stores. now, at first glance, that seems pretty awesome, like, maybe now they’ll actually have the e. lockhart book you’re looking for instead of 30 copies of “breaking dawn.” but, surprise! it’s not awesome, [...]

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